Magic's Express

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Privacy Policy

Last Updated: 28/10/2025

Magic’s Express (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.magicsexpress.com and make a purchase.

By using our Site, you consent to the data practices described in this policy.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as some data automatically when you visit our Site.

A. Personal Information You Provide:

  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect your name, billing address, shipping address, email address, and phone number.

  • Payment Information: Payment details (such as credit/debit card numbers) are processed directly by our secure third-party payment processors. We do not store full payment card information on our servers.

  • Account Information: If you create an account, we collect your username, password, and other details you provide.

  • Communication Information: When you contact us (e.g., for customer support), we collect the contents of your communication and any attached files.

B. Information Collected Automatically:

  • Technical Data: We automatically collect information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device.

  • Usage Data: As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We collect this data using cookies, log files, and similar technologies.

2. How We Use Your Information

We use the collected information for various purposes, including:

  • Fulfilling Your Orders: To process your payment, arrange for shipping, and provide you with invoices and/or order confirmations.

  • Customer Communication: To communicate with you about your order, respond to your inquiries, and provide customer support.

  • Marketing (with your consent): If you have opted-in, we will send you information about our new products, special offers, and other updates. You can opt-out of these communications at any time by using the unsubscribe link in every email or by contacting us.

  • Improving Our Services: To analyze how customers use the Site, screen for potential risk and fraud, and to improve and optimize our website, products, and marketing strategies.

3. Legal Basis for Processing (For EEA/UK Users)

If you are located in the European Economic Area (EEA) or the UK, our legal basis for collecting and using your information is:

  • The performance of a contract with you (e.g., to fulfill your order).

  • Your consent (e.g., for marketing emails).

  • Our legitimate interests (e.g., to improve our services and prevent fraud).

4. Data Sharing and Disclosure

We share your Personal Information with trusted third parties to help us use it for the purposes described above:

  • Service Providers: We share data with companies that provide services on our behalf, such as payment processing (e.g., Stripe, PayPal), shipping and delivery (e.g., DHL, FedEx), email marketing, and website analytics.

  • Legal Obligation: We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred.

We do not sell or rent your personal information to any third parties for their marketing purposes.

5. Data Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this policy, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements. Order information is generally retained for a minimum of 4 years for tax and accounting purposes.

6. Your Rights

You have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Request correction of any inaccurate or incomplete data.

  • Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to certain legal exceptions.

  • Restrict Processing: Request that we temporarily or permanently stop processing all or some of your personal data.

  • Object to Processing: Object to our processing of your personal data for direct marketing purposes.

  • Data Portability: Request a structured, machine-readable copy of your data.

To exercise any of these rights, please contact us at info@magicsexpress.com.

7. Cookies

Our Site uses cookies to enhance your browsing experience. You can set your browser to refuse all or some browser cookies, but this may impair the functionality of the Site.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by the “Last Updated” date at the top.