Privacy Policy
This policy covers the Magic’s Express website, online purchases and the Magic’s Express iOS app.
Last updated:
Your privacy, clearly explained
Magic’s Express (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit www.magicsexpress.com, make a purchase or use the Magic’s Express iOS app.
By using our Site or iOS app, you acknowledge the practices described below.
Information we collect
We collect information that you voluntarily provide to us, as well as some data automatically when you visit our Site.
Personal information you provide
- Order information: When you make or attempt to make a purchase, we collect your name, billing address, shipping address, email address and phone number.
- Payment information: Payment details are processed directly by secure third-party payment processors. We do not store full payment card information on our servers.
- Account information: If you create an account, we collect your username, password and other details you provide.
- Communication information: When you contact us, we collect the contents of your communication and any attached files.
Information collected automatically
- Technical data: We may collect browser, IP address, time zone, cookies and related device information.
- Usage data: We may collect information about pages or products viewed, referrals, search terms and interactions through cookies, log files and similar technologies.
How we use your information
- Fulfilling orders: To process payments, arrange shipping and provide invoices or order confirmations.
- Customer communication: To communicate about orders, answer enquiries and provide support.
- Marketing with consent: To send product news, special offers and updates when you have opted in. You may unsubscribe at any time.
- Improving our services: To understand Site use, prevent fraud and improve our website, products and services.
Legal basis for processing
For users in the EEA or UK, our legal bases include performance of a contract, your consent, compliance with legal obligations and our legitimate interests in improving services and preventing fraud.
Data sharing & disclosure
We may share information with trusted service providers that support payment processing, shipping, email delivery, hosting, security and website analytics. We may also disclose information where required by law or as part of a business transfer.
We do not sell or rent your personal information to third parties for their marketing purposes.
Data retention
We retain personal information only for as long as needed for the purposes described in this policy or to meet legal obligations, resolve disputes and enforce agreements. Order information is generally retained for at least four years for tax and accounting purposes.
Your rights
You may have rights to access, correct, erase, restrict, object to the processing of, or receive a portable copy of your personal data, subject to applicable law.
To exercise these rights, contact [email protected].
Cookies
Our Site uses cookies to support functionality, security and a better browsing experience. You may configure your browser to refuse some or all cookies, although parts of the Site may not work correctly.
Magic’s Express iOS app
The Magic’s Express iOS app is a companion app for compatible technology-enabled products, including Quantum Dice and Quantum Dice Plus. No account or login is required.
Bluetooth & device information
The app uses Bluetooth Low Energy to discover, connect to and control compatible products. Device names and identifiers, dice values, colours, battery levels, firmware information and product settings are processed on the user’s device for app functionality.
Information stored on the device
Language preferences, saved-device names and identifiers, connection preferences, product settings and cached product images may be stored locally. This information is not uploaded to a Magic’s Express user account. Users may remove saved devices in the app or delete local app data by uninstalling it.
Product catalogue & firmware
The app connects to magicsexpress.com to retrieve public product information, prices, images, stock status, categories, firmware files and update information. Hosting and security providers may temporarily process technical information such as IP address, request time and network logs to deliver content, maintain security and diagnose faults.
Purchases
The app has no in-app shopping cart and does not process payments. Product purchases and additional information open in the device’s external browser. Information submitted on the website is covered by the website portions of this policy.
Analytics & advertising
The current app does not include third-party advertising SDKs, cross-app tracking or third-party analytics SDKs.
Permissions
Bluetooth permission is used only to connect to and operate compatible Magic’s Express hardware.
Changes to this policy
We may update this Privacy Policy to reflect changes in our practices or for operational, legal or regulatory reasons. The latest version will always be identified by the “Last updated” date above.